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‘Ring’ on fire; When Product Concepts fail

‘Ring’ on fire; When Product Concepts fail

This is a cautionary tale. If you’re building a business that will stand the test of time, that you can be proud of and which others will aspire to use, you can’t fool all of the people for long. And that’s what Ring are accused of.

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Has Rightmove finally run out of ideas?

Has Rightmove finally run out of ideas?

Has Rightmove got a cunning plan to future-proof itself, one that is so clever no one else is doing it internationally, regardless of their market position? Or is it short of inspiration and just wants to be seen by investors to be stoking their share value?

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Theresa May’s failure – Critical lessons for businesses

Theresa May’s failure – Critical lessons for businesses

No one in the UK can have failed to observe that Theresa May’s Government is not in great shape. But are there lessons that businesses could learn from the ongoing, slow-motion car crash that is happening at the very top of British political life?

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Is Facebook coming for Rightmove?

Is Facebook coming for Rightmove?

​If there’s anyone that you might think would have a chance of toppling Rightmove’s near two-decade dominance of property search in the UK, you’d probably think of Facebook. And now they’ve started advertising rental properties. This is urgent.

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Does negative advertising ever work?

Does negative advertising ever work?

It’s clear that the negative tone of Purplebricks’ marketing isn’t dissipating as the critical autumn property selling season begins – it’s getting more extreme. But does negative advertising work? And what does it mean for their competitors?

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Bear minimum; when discounts go bad

Bear minimum; when discounts go bad

What could be less likely to cause a riot than the simple, cuddly, teddy-bear? Turns out most things. Last week a company called ‘Build a Bear’ had a Pricing promotion that enabled kids to buy a bear for the price of their age​ - with terrifying consequences …

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What this 2015 headline tells us about failure (and success)

What this 2015 headline tells us about failure (and success)

Everyone knows Gareth Southgate, right? Loser whose penalty was saved in ‘96? Wait - you’re thinking of another one? First Middlesbrough Captain in 128 years to lift a trophy? Whichever of these comes to mind says a lot about Marketing to you.

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Growtion Formula: #05 Product USP

Growtion Formula: #05 Product USP

Every successful business has at least one Unique Selling Point. If it did not, its easily-replicable features would be copied so often that it would find it difficult to survive. But what should yours be? And how can you protect it?

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Growtion Formula: #04 Product Service

Growtion Formula: #04 Product Service

You’ll have Designed an end-to-end Product which ensures that the problem is neutralised. You’ll have considered in your Pricing how much it will cost you to cover this. Now in Service you have to think hard about the mechanics of delivering your vision.

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Growtion Formula: #03 Product Pricing

Growtion Formula: #03 Product Pricing

One of the critical factors in Pricing is Product quality. If you are looking to provide a premium item then you should be able to charge more. However, that is still dependent on the core market basics; is there demand and are others supplying much?

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