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Growtion Case Study: REA Group/ Propertyfinder.com

Growtion Case Study: REA Group/ Propertyfinder.com

In 2006, REA Group - the “Rightmove of Australia” - acquired Propertyfinder.com, the original UK property portal. It had been overtaken by Rightmove’s cash and Primelocation’s strategy in the early 2000’s and was ripe for a new owner to bring fresh impetus.

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What price should my Product be?

What price should my Product be?

To organise your Pricing you must first reflect back on your Concept. What is it that you are trying to achieve? By being honest about your costs and creating Basic and Premium versions, your Pricing will be able to help rather than hinder sales.

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Growtion Case Study: raterAgent - where transparency is key

Growtion Case Study: raterAgent - where transparency is key

raterAgent was created at the end of 2014. Across Christmas 2014 and New Year 2015, four of us built a Concept, Design, Brand, Website and Product that enabled consumers to leave genuine, hand-checked reviews for estate agents.

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How should I Design my Product?

How should I Design my Product?

As we’ve seen, bland, me-too Products have problems. But so, too, do ones that are too far “out there”. Just because you technically can create something, doesn’t mean that you should. Retain focus on what problem you’re solving.

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How do I start to create a Product?

How do I start to create a Product?

Of the Three Key Disciplines, “Product” is probably the most technical. You can argue about the finer points of marketing SEO or Sales: Process but the key to any successful business is its Product. What is it that you can sell?

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Growtion Case Study: Zoopla - Smarter property search

Growtion Case Study: Zoopla - Smarter property search

Zoopla is the second-largest property portal in the UK. Its early-2017 valuation is around £1.5Bn. It listed on the London Stock Exchange in June 2014. Five and a half years earlier, we were around a dozen people in a large, high-ceilinged warehouse in Acton. With a purple pool table.

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Growtion: The growth solution for ambitious businesses

Growtion: The growth solution for ambitious businesses

Welcome to Growtion. Here you’ll discover the 15 distinct Elements, across three Key Business Disciplines – Product, Marketing and Sales – that you need to complete if your product or service is to have the best chance of success.

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