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Growtion Formula: #02 Product Design

Growtion Formula: #02 Product Design

Product Design is easily misunderstood. So many people view it as a pure branding exercise or specifically to do with functionality. Yes, it’s partly those. But it’s much more important than either and can be summed up as “Profitable usefulness.”

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1-star: Purplebricks' review problem

1-star: Purplebricks' review problem

My recent piece on the surprising amount of reviews on day one of Purplebricks’ US launch drew a direct response from Trustpilot. Did that drive a wedge between the previously smitten partners? It certainly seems to have gotten Feefo a new client …

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Growtion Formula: #01 Product Concept

Growtion Formula: #01 Product Concept

​The most important question in every single business is this; “WHAT PROBLEM IS MY PRODUCT SOLVING?” I have put it in capital letters so that you feel like I’m shouting it at you. I am. You should hear it at furious volume in your head, because it’s that critical.

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Trustpilot: Why its system is wrong

Trustpilot: Why its system is wrong

Purplebricks USA showed that it was possible to cheat Trustpliot’s system to garner undue 5-star reviews for your business and still be shown on the review site as headline “Excellent. 5-star”. What is Trustpilot doing about it? Well …

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Did Purplebricks just kill Trustpilot?

Did Purplebricks just kill Trustpilot?

Last week, Trustpilot released a statement specifically denying that it allowed Purplebricks to manipulate its system. The next day, Purplebricks launched into the US … with dozens of glowing 5-star reviews on their brand new US page of Trustpilot.

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What if … Purplebricks acquired Countrywide?

What if … Purplebricks acquired Countrywide?

If you’re a longstanding estate agent, your gut reaction to this headline should help you to understand how well you are positioned to deal with what is – if you reflect on it for not-very-long – a relatively sensible move for both parties.

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OnTheMarket: On the money action

OnTheMarket: On the money action

This week saw open mouths and rubbed eyes as the property industry took in the news that it was competitively NECESSARY for agents to collectively restrict each others’ advertising to “one other portal”, alongside OnTheMarket.

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The royal “save”: What’s in a number?

The royal “save”: What’s in a number?

Purplebricks makes a lot of statistical claims. However, there’s one crucial issue that is never addressed by them and which is the trump card for agents and clients wanting to win. That’s the “Price Achieved”.

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Elon Musk and your Product Concept

Elon Musk and your Product Concept

Remember when Elon Musk’s SpaceX was comical in its attempts to re-use space rockets? Fixed. Having a clear and coherent Product Concept enables you to push through the negatives, the mistakes and the naysayers and iterate to success.

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Growtion Case Study: Primelocation.com

Growtion Case Study: Primelocation.com

Primelocation.com was born in 2000, just as the first internet bubble was popping. What appears to be a relatively straightforward business tale actually masks – as most do – a huge amount of strategic pivots, near failures and desperately late nights…

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