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Does negative advertising ever work?

Does negative advertising ever work?

It’s clear that the negative tone of Purplebricks’ marketing isn’t dissipating as the critical autumn property selling season begins – it’s getting more extreme. But does negative advertising work? And what does it mean for their competitors?

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Growtion Formula: #04 Product Service

Growtion Formula: #04 Product Service

You’ll have Designed an end-to-end Product which ensures that the problem is neutralised. You’ll have considered in your Pricing how much it will cost you to cover this. Now in Service you have to think hard about the mechanics of delivering your vision.

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