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Theresa May’s failure – Critical lessons for businesses

Theresa May’s failure – Critical lessons for businesses

No one in the UK can have failed to observe that Theresa May’s Government is not in great shape. But are there lessons that businesses could learn from the ongoing, slow-motion car crash that is happening at the very top of British political life?

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Is Facebook coming for Rightmove?

Is Facebook coming for Rightmove?

​If there’s anyone that you might think would have a chance of toppling Rightmove’s near two-decade dominance of property search in the UK, you’d probably think of Facebook. And now they’ve started advertising rental properties. This is urgent.

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Does negative advertising ever work?

Does negative advertising ever work?

It’s clear that the negative tone of Purplebricks’ marketing isn’t dissipating as the critical autumn property selling season begins – it’s getting more extreme. But does negative advertising work? And what does it mean for their competitors?

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What this 2015 headline tells us about failure (and success)

What this 2015 headline tells us about failure (and success)

Everyone knows Gareth Southgate, right? Loser whose penalty was saved in ‘96? Wait - you’re thinking of another one? First Middlesbrough Captain in 128 years to lift a trophy? Whichever of these comes to mind says a lot about Marketing to you.

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1-star: Purplebricks' review problem

1-star: Purplebricks' review problem

My recent piece on the surprising amount of reviews on day one of Purplebricks’ US launch drew a direct response from Trustpilot. Did that drive a wedge between the previously smitten partners? It certainly seems to have gotten Feefo a new client …

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Trustpilot: Why its system is wrong

Trustpilot: Why its system is wrong

Purplebricks USA showed that it was possible to cheat Trustpliot’s system to garner undue 5-star reviews for your business and still be shown on the review site as headline “Excellent. 5-star”. What is Trustpilot doing about it? Well …

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Did Purplebricks just kill Trustpilot?

Did Purplebricks just kill Trustpilot?

Last week, Trustpilot released a statement specifically denying that it allowed Purplebricks to manipulate its system. The next day, Purplebricks launched into the US … with dozens of glowing 5-star reviews on their brand new US page of Trustpilot.

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OnTheMarket: On the money action

OnTheMarket: On the money action

This week saw open mouths and rubbed eyes as the property industry took in the news that it was competitively NECESSARY for agents to collectively restrict each others’ advertising to “one other portal”, alongside OnTheMarket.

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The royal “save”: What’s in a number?

The royal “save”: What’s in a number?

Purplebricks makes a lot of statistical claims. However, there’s one crucial issue that is never addressed by them and which is the trump card for agents and clients wanting to win. That’s the “Price Achieved”.

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Growtion Case Study: Primelocation.com

Growtion Case Study: Primelocation.com

Primelocation.com was born in 2000, just as the first internet bubble was popping. What appears to be a relatively straightforward business tale actually masks – as most do – a huge amount of strategic pivots, near failures and desperately late nights…

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