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Trustpilot: Why its system is wrong

Trustpilot: Why its system is wrong

Purplebricks USA showed that it was possible to cheat Trustpliot’s system to garner undue 5-star reviews for your business and still be shown on the review site as headline “Excellent. 5-star”. What is Trustpilot doing about it? Well …

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OnTheMarket: On the money action

OnTheMarket: On the money action

This week saw open mouths and rubbed eyes as the property industry took in the news that it was competitively NECESSARY for agents to collectively restrict each others’ advertising to “one other portal”, alongside OnTheMarket.

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The royal “save”: What’s in a number?

The royal “save”: What’s in a number?

Purplebricks makes a lot of statistical claims. However, there’s one crucial issue that is never addressed by them and which is the trump card for agents and clients wanting to win. That’s the “Price Achieved”.

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Growtion Case Study: Primelocation.com

Growtion Case Study: Primelocation.com

Primelocation.com was born in 2000, just as the first internet bubble was popping. What appears to be a relatively straightforward business tale actually masks – as most do – a huge amount of strategic pivots, near failures and desperately late nights…

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Countrywide's Slide: Soothsaying or just praying?

Countrywide's Slide: Soothsaying or just praying?

By 2017’s end, Countrywide’s leaders will either look like wise soothsayers over the entrails of property industry’s lamb or axe-wielding maniacs that hacked too much from a business that wasn’t glamorous, but wasn’t in particular trouble either.

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Growtion Case Study: REA Group/ Propertyfinder.com

Growtion Case Study: REA Group/ Propertyfinder.com

In 2006, REA Group - the “Rightmove of Australia” - acquired Propertyfinder.com, the original UK property portal. It had been overtaken by Rightmove’s cash and Primelocation’s strategy in the early 2000’s and was ripe for a new owner to bring fresh impetus.

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How do I start to create a Product?

How do I start to create a Product?

Of the Three Key Disciplines, “Product” is probably the most technical. You can argue about the finer points of marketing SEO or Sales: Process but the key to any successful business is its Product. What is it that you can sell?

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Growtion: The growth solution for ambitious businesses

Growtion: The growth solution for ambitious businesses

Welcome to Growtion. Here you’ll discover the 15 distinct Elements, across three Key Business Disciplines – Product, Marketing and Sales – that you need to complete if your product or service is to have the best chance of success.

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