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‘Ring’ on fire; When Product Concepts fail

‘Ring’ on fire; When Product Concepts fail

This is a cautionary tale. If you’re building a business that will stand the test of time, that you can be proud of and which others will aspire to use, you can’t fool all of the people for long. And that’s what Ring are accused of.

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1-star: Purplebricks' review problem

1-star: Purplebricks' review problem

My recent piece on the surprising amount of reviews on day one of Purplebricks’ US launch drew a direct response from Trustpilot. Did that drive a wedge between the previously smitten partners? It certainly seems to have gotten Feefo a new client …

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Growtion Formula: #01 Product Concept

Growtion Formula: #01 Product Concept

​The most important question in every single business is this; “WHAT PROBLEM IS MY PRODUCT SOLVING?” I have put it in capital letters so that you feel like I’m shouting it at you. I am. You should hear it at furious volume in your head, because it’s that critical.

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Elon Musk and your Product Concept

Elon Musk and your Product Concept

Remember when Elon Musk’s SpaceX was comical in its attempts to re-use space rockets? Fixed. Having a clear and coherent Product Concept enables you to push through the negatives, the mistakes and the naysayers and iterate to success.

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Growtion Case Study: Callwell - Complete Lead Control

Growtion Case Study: Callwell - Complete Lead Control

Callwell had been created in 2014 by Rob Wellstead, to install in his lettings business Lenwell. Simply, Callwell turns an email in to a telephone call into the office. It’s really smart - and it needed more people to know about it.

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What price should my Product be?

What price should my Product be?

To organise your Pricing you must first reflect back on your Concept. What is it that you are trying to achieve? By being honest about your costs and creating Basic and Premium versions, your Pricing will be able to help rather than hinder sales.

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How should I Design my Product?

How should I Design my Product?

As we’ve seen, bland, me-too Products have problems. But so, too, do ones that are too far “out there”. Just because you technically can create something, doesn’t mean that you should. Retain focus on what problem you’re solving.

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How do I start to create a Product?

How do I start to create a Product?

Of the Three Key Disciplines, “Product” is probably the most technical. You can argue about the finer points of marketing SEO or Sales: Process but the key to any successful business is its Product. What is it that you can sell?

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Growtion: The growth solution for ambitious businesses

Growtion: The growth solution for ambitious businesses

Welcome to Growtion. Here you’ll discover the 15 distinct Elements, across three Key Business Disciplines – Product, Marketing and Sales – that you need to complete if your product or service is to have the best chance of success.

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