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Growtion Case Study: REA Group/ Propertyfinder.com

Growtion Case Study: REA Group/ Propertyfinder.com

In 2006, REA Group - the “Rightmove of Australia” - acquired Propertyfinder.com, the original UK property portal. It had been overtaken by Rightmove’s cash and Primelocation’s strategy in the early 2000’s and was ripe for a new owner to bring fresh impetus.

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How should I Design my Product?

How should I Design my Product?

As we’ve seen, bland, me-too Products have problems. But so, too, do ones that are too far “out there”. Just because you technically can create something, doesn’t mean that you should. Retain focus on what problem you’re solving.

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