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Bear minimum; when discounts go bad

Bear minimum; when discounts go bad

What could be less likely to cause a riot than the simple, cuddly, teddy-bear? Turns out most things. Last week a company called ‘Build a Bear’ had a Pricing promotion that enabled kids to buy a bear for the price of their age​ - with terrifying consequences …

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The royal “save”: What’s in a number?

The royal “save”: What’s in a number?

Purplebricks makes a lot of statistical claims. However, there’s one crucial issue that is never addressed by them and which is the trump card for agents and clients wanting to win. That’s the “Price Achieved”.

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What price should my Product be?

What price should my Product be?

To organise your Pricing you must first reflect back on your Concept. What is it that you are trying to achieve? By being honest about your costs and creating Basic and Premium versions, your Pricing will be able to help rather than hinder sales.

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