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OK: Why am I running this business again?

OK: Why am I running this business again?

​So just think about that for a second. Why on earth are you shunning what 95% of other human adults do? They knuckle down and do what they’re told. Why are you going it alone? The answers to this are always really personal - and dominate your business.

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Growtion Formula: #05 Product USP

Growtion Formula: #05 Product USP

Every successful business has at least one Unique Selling Point. If it did not, its easily-replicable features would be copied so often that it would find it difficult to survive. But what should yours be? And how can you protect it?

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Growtion Formula: #01 Product Concept

Growtion Formula: #01 Product Concept

​The most important question in every single business is this; “WHAT PROBLEM IS MY PRODUCT SOLVING?” I have put it in capital letters so that you feel like I’m shouting it at you. I am. You should hear it at furious volume in your head, because it’s that critical.

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OnTheMarket: On the money action

OnTheMarket: On the money action

This week saw open mouths and rubbed eyes as the property industry took in the news that it was competitively NECESSARY for agents to collectively restrict each others’ advertising to “one other portal”, alongside OnTheMarket.

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Growtion Case Study: Primelocation.com

Growtion Case Study: Primelocation.com

Primelocation.com was born in 2000, just as the first internet bubble was popping. What appears to be a relatively straightforward business tale actually masks – as most do – a huge amount of strategic pivots, near failures and desperately late nights…

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