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Growtion Formula: #05 Product USP

Growtion Formula: #05 Product USP

Every successful business has at least one Unique Selling Point. If it did not, its easily-replicable features would be copied so often that it would find it difficult to survive. But what should yours be? And how can you protect it?

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Elon Musk and your Product Concept

Elon Musk and your Product Concept

Remember when Elon Musk’s SpaceX was comical in its attempts to re-use space rockets? Fixed. Having a clear and coherent Product Concept enables you to push through the negatives, the mistakes and the naysayers and iterate to success.

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