Elon Musk and your Product Concept
Here's another powerful demonstration of why getting your Product Concept right - and committing to it completely - wins.
Remember when Elon Musk's SpaceX was comical in its attempts to re-use space rockets? Fixed.
Remember when Elon Musk's Tesla was never going to sell many electric cars to top-end clients? Fixed.
You wouldn't bet against him now ...
Having a clear and coherent Product Concept enables you to push through the negatives, the mistakes and the naysayers and iterate to success. You might not nail it first time but the core focus gets team, stakeholders and customers onside.
Product Concept - Element 01 - is the start of everything. Revisit what you do and ask the all-important question - "Why?"
Click here to view Elon Musk's very inspiring TED Talk.