What this 2015 headline tells us about failure (and success)
Everyone knows Gareth Southgate, right?
Loser whose penalty was saved in '96, ensuring that football didn't come home - and at least a couple more decades of hurt accumulated on top of those initial 30 years? Guy that led Middlesbrough to relegation down to the Championship in 2009 and was sacked months later? England Under-21 manager whose England team finished bottom of their group in the European Championships in 2015?
Although ... wait - you're thinking of another one? First Middlesbrough Captain in 128 years to lift a trophy? Owner of a win ratio of 82% as England Under-21 Manager, in 33 games from 2013 to 2016? Sartorial pioneer of the sideline waistcoat, Colombian-comforter and latest Greatest Living Englishman?
Which 'Brand' of Southgate comes to the fore demonstrates an interesting 'heuristic' (broadly meaning 'rule of thumb') about how humans' minds work. Daniel Kahneman's "Thinking Fast and Slow" shows how our brains are wired to recall things, Brands, people based on the peaks and troughs of our existing knowledge of them, then diluted by our most recent experience of them. This explains why we remember Southgate's penalty miss as a defining feature, alongside his current position as saviour of the nation.