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Bear minimum; when discounts go bad

Bear minimum; when discounts go bad

What could be less likely to cause a riot than the simple, cuddly, teddy-bear? Turns out most things. Last week a company called ‘Build a Bear’ had a Pricing promotion that enabled kids to buy a bear for the price of their age​ - with terrifying consequences …

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Trustpilot: Why its system is wrong

Trustpilot: Why its system is wrong

Purplebricks USA showed that it was possible to cheat Trustpliot’s system to garner undue 5-star reviews for your business and still be shown on the review site as headline “Excellent. 5-star”. What is Trustpilot doing about it? Well …

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What if … Purplebricks acquired Countrywide?

What if … Purplebricks acquired Countrywide?

If you’re a longstanding estate agent, your gut reaction to this headline should help you to understand how well you are positioned to deal with what is – if you reflect on it for not-very-long – a relatively sensible move for both parties.

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OnTheMarket: On the money action

OnTheMarket: On the money action

This week saw open mouths and rubbed eyes as the property industry took in the news that it was competitively NECESSARY for agents to collectively restrict each others’ advertising to “one other portal”, alongside OnTheMarket.

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The royal “save”: What’s in a number?

The royal “save”: What’s in a number?

Purplebricks makes a lot of statistical claims. However, there’s one crucial issue that is never addressed by them and which is the trump card for agents and clients wanting to win. That’s the “Price Achieved”.

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Elon Musk and your Product Concept

Elon Musk and your Product Concept

Remember when Elon Musk’s SpaceX was comical in its attempts to re-use space rockets? Fixed. Having a clear and coherent Product Concept enables you to push through the negatives, the mistakes and the naysayers and iterate to success.

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Growtion Case Study: Primelocation.com

Growtion Case Study: Primelocation.com

Primelocation.com was born in 2000, just as the first internet bubble was popping. What appears to be a relatively straightforward business tale actually masks – as most do – a huge amount of strategic pivots, near failures and desperately late nights…

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Countrywide's Slide: Soothsaying or just praying?

Countrywide's Slide: Soothsaying or just praying?

By 2017’s end, Countrywide’s leaders will either look like wise soothsayers over the entrails of property industry’s lamb or axe-wielding maniacs that hacked too much from a business that wasn’t glamorous, but wasn’t in particular trouble either.

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'Hybrid' agents are “biggest threat” say small agents

'Hybrid' agents are “biggest threat” say small agents

31% of agents with less than six branches named “hybrid” or non-High Street agents, such as Purplebricks and Ewemove, as their biggest concern, ahead of “portals” on 25%. The Government’s regulatory regime came third.

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Growtion Case Study: Callwell - Complete Lead Control

Growtion Case Study: Callwell - Complete Lead Control

Callwell had been created in 2014 by Rob Wellstead, to install in his lettings business Lenwell. Simply, Callwell turns an email in to a telephone call into the office. It’s really smart - and it needed more people to know about it.

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